Brad Allen 
Coach | Author

My name is Brad Allen

I’m an accredited coach and author with a background in consulting, project management, and tech leadership. I specialize in guiding next-level leaders—driven professionals from some of the world’s biggest multinational companies—to confront tough realities, act with integrity, and emerge stronger. Whether you’re pushing for personal growth or need your team to lead events that deliver, I’m here to challenge and support you with real-world insight.

Life is brutal—it’s not a walk in the park. I’ve coached countless leaders through real challenges, and one thing’s clear: we don’t thrive in isolation. You need support. You need a push. Accepting that is the first step to leveling up. I help next-level leaders face hard choices and drive results—through 1-to-1 coaching to unlock your potential, and event coaching to empower your team to own high-stakes moments.

Elevate Events with Brad

Need your team to step up? I coach next-level leaders to plan and lead business events—strategy sessions, client symposiums—that hit goals and showcase their strength. No chaos, no outsiders stealing the spotlight—just results, guided by me.

1-to-1 Coaching with Brad

Ready to break through? I offer 1-to-1 coaching for next-level leaders navigating victim mindsets, career stagnation, overwhelm, micromanagement, conflict, or disillusionment—challenges I unpack in my book, No BS! The Art of Agency. I’ve coached people like you to find clarity and take charge. New to coaching? Test the waters with three sessions at €125 per session (ev VAT, T&Cs apply).

Getting Started

To be coached or not to be coached? That’s your question—and your choice. Maybe you’re wrestling with indecision, fear, or complacency. Maybe you’re ready to see what’s possible. If you want to explore, my offer’s simple: three 1-to-1 sessions at €125 each (ev VAT, T&Cs apply) to get a feel for it—or reach out about your next event. If it’s not for you, no pressure. You decide.

Reach out. Let's get started.

How I coach

Coaching works—and I make it work for you. I’m Brad Allen, and I coach next-level leaders—driven professionals who face brutal realities and want more from their careers and teams. Whether it’s 1-to-1 to sharpen your edge or event coaching to get your team firing, I bring my consulting, project management, and tech leadership experience to the table.

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Elevate Events with Brad

Who It’s For:

You’re a next-level leader with a team to rally. You’ve got a strategy session, client symposium, or big meeting on the horizon—and it needs to land. You want your people to step up, not flounder, and you’re not here for outsiders to steal the show.

My Approach:

I coach you to empower your team to plan and lead events that deliver—strategy-first, no chaos. I bring my project management precision and consulting insight to guide you behind the scenes. We’ll shape a plan that nails your goals, then I’ll prep you to get your team executing with confidence.

How It Happens:

This is bespoke—tailored to your event, your team, your stakes. I start with a free discovery call to dig into what you need. From there, I craft a coaching plan—virtual 1-to-1 sessions with you, focused on equipping you to lead your team to success.

Pricing:

Every event’s different, so pricing’s custom. After the free discovery call, I’ll propose a plan—could be a few sessions or a deeper dive, depending on the gig. No standard packs here; it’s built for you.

Next step:

Got an event that needs to hit? Book a free 30-minute discovery call with me. Let’s make it work—or skip it if it’s not your thing.

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1-to-1 Coaching with Brad

Who I Coach:

You’re a next-level leader—your career’s moving, but you know there’s a higher gear. You’re not afraid to curse the daily grind, and you’re done letting life just happen. You see the cracks—support’s shaky, challenges are stacking—and you’re ready to fix it.

My Approach:

I coach with a no-BS, straight-forward style. I get in your head, challenge your thinking with sharp questions and no fluff, and keep you accountable to your next move. It’s about focus—cutting through the noise so you act better, lead stronger, and break through.

How It Happens:

I deliver 1-to-1 coaching through virtual sessions—45 minutes of real talk and real progress. It’s the best way I’ve found to help you think clearer and stay on track.

Pricing Options:

Invest in yourself—or your team—with these options:

Option 1: Per Session

• Introduction to Coaching: €125 per session (3-session pack, new clients only)
• Pack of 10 Sessions: €150 per session
• Pack of 5 Sessions: €170 per session
• Pay as You Go: €200 per session

Option 2: Unlimited Sessions

• 4 Months: €1,500
• 9 Months: €3,150

Pricing’s indicative, exclusive of VAT, and may shift. Payment’s upfront. The “Introduction to Coaching” pack (3 sessions) must be used within 2 months. Five-session packs expire after 6 months; ten-session packs after 12 months. Sessions are 45 minutes, Monday to Friday, typically 8:30 AM to 6 PM GMT—my availability rules.

Next step:

Ready to get your sh!t together? Reach out. Not there yet? Your call!

Who is Brad?

I’m Brad Allen—an accredited coach, author, and hands-on father with over 20 years of industry experience. I work with next-level leaders—driven professionals from some of the biggest multinational companies—who are ready to tackle brutal challenges and push for more. Whether it’s 1-to-1 coaching to sharpen your edge or event coaching to get your team owning high-stakes moments, I bring a no-BS, strategic approach honed by consulting, project management, and tech leadership.

What I Do:

Since 2014, I’ve coached people across the globe—corporate pros from graduates to senior leaders—helping them confront messy realities in complex environments. I’m outside the org, free of the usual BS, challenging and supporting you through victim mindsets, career stagnation, micromanagement, conflict, overwhelm—you name it (check this blog, The Anatomy of Coaching, for the full rundown). I deliver quantifiable results: 1-to-1, I help you re-emerge stronger; with events, I guide you to empower your team to nail goals and shine.

Why It Matters:

Big organizations know success means keeping their best people thriving—and I’m the guy who makes that happen. For 1-to-1, I dig into your world, challenge your thinking, and keep you accountable. For events, I bring my project management chops to help you turn your team into leaders who deliver—strategy-first, no fluff.

My Stats:

Client Profile: Corporate professionals of varying ages and levels, from graduates to senior leadership.

• 1000+ hours 1-to-1 coaching
• 210+ Clients coached
• 550+ hours in facilitation
• 130,000+ words published
• 50+ coaching videos
• 50+ Blog posts

Education:

• Adv Dip - Personal and Executive Coaching (Kingstown College, Dublin)
• MBA (Smurfit / University College Dublin)
• BSc (Curtin University, Perth)

Certs:

• Individual Team Coaching Accreditation, Foundation (European Mentoring and Coaching Council)
• European Individual Accreditation, Practitioner (European Mentoring and Coaching Council)
• Certified for Psychometric Testing (The British Psychological Society)

Sectors: Construction, Education, Energy, Environment and Sustainability, Finance, Hospitality, Insurance, Life Sciences, Local & National Government, Mining, Oil & Gas, Retail, Standardisation, and Technology.

Corporate Life: I’ve driven tech adoption, sold and designed IT solutions, and facilitated agile software projects—real experience, not just theory.

How I Roll:

I’m an excellent listener—empathetic, curious, and comfortable with complexity. I’m highly organized, perceptive, and brave enough to call it like I see it. I lean on data, facts, and hands-on evidence over bookish nonsense. My strengths—creativity, honesty, persistence—help you cut through the noise and perform better, whether it’s personal growth or team wins.

What Drives Me:

I believe you’ve got to own your path—no one hands it to you. I value respectful connection, openness, and growth through curiosity and grit. My proudest win? Juggling family life with career, then clawing back to peak fitness, focus, and advancement. I’m grateful for time with my five kids, partner, and crew.

What Clients Say:

• “Brad takes my verbal vomit and turns it into gold, every session.”
• “Before coaching, I’d never have tackled this with confidence.”
• “Sharp questions hit the spot—energized and moving forward.”
• “I share more, listen better, and tackle tough calls now.”
• “Great tools for my kit bag—practical and spot-on.”
• “Hugely valuable—another epiphany.”
• “Optimistic about life goals after this.”
• “A game-changer—I’m better because of Brad.”

Perform Better with Better Outcomes

Next-level leaders work with me to break through—personally or with their teams. Ready? Reach out.

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• Connect with Brad on LinkedIn®

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Books

No BS! The Art of Agency

Step into a life where your story is uniquely yours, yet often dictated by an invisible script. This book is your rebellion manual in a world where self-censorship and compliance with bogus regulations is the norm. It's a guide for those who dare to challenge, to live genuinely, and to resist the conformity that subtly shapes our lives.

Explore methods to heighten self-awareness while navigating the maze of modern expectations. It offers a blueprint for those seeking to break free from the script, even when the rules defy logic and common sense. Sharpen your aim in a world where sometimes, the most rebellious act is to think for yourself.

Audio | Audiobook | Narrated version

Available soon.

ebook:

Paperback

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The coaching corner pieces can be found here.

Contact Brad