Brad Allen 
Coach | Author

I’m Brad Allen, accredited coach and author of No BS! The Art of Agency.

With over 20 years in consulting, project management, and tech leadership, I guide individuals through stress, overwhelm, and imbalance, using proven best practices from the art of agency—mastery in presence, awareness, crafting, accountability, and focus—to nurture well-being, self-talk, emotions, relationships, and fitness, then build momentum with purposeful effort, clear direction, challenge navigation, efficient mastery, and regret-free decisions.

1-to-1 Coaching with Brad

For individuals: Combat stress, overwhelm, imbalance, demotivation, and distraction by putting yourself first—nurturing mental and physical well-being, sharpening self-talk, unlocking emotions as guides, mastering balanced relationships, and maintaining fitness. Then build momentum with proven best practices: reframe effort as purposeful, release doubts for clear direction, navigate challenges as allies, achieve mastery in efficient actions, and decide in the present moment without regrets.

Elevate Events with Brad

For business leaders: I coach you to empower teams for high-stakes events like strategy sessions or client symposiums—strategy-first, no chaos, with proven best practices for efficient execution.

Getting Started

Whether life’s demands have you stuck or you’re leading a team to success—book a free discovery call. No pressure; evolve your way.

Book Discovery Call Now

How I coach

Coaching delivers—and I make it work for you. I guide individuals through life’s demands and business leaders to empower teams. Using proven best practices—mastery in presence, awareness, crafting, accountability, and focus—I draw on my 20+ years of consulting, project management, and tech leadership to nurture well-being, sharpen focus, and build momentum for lasting impact.

---

1-to-1 Coaching with Brad

Who I Coach:

You’re an individual seeking more—life’s demands reveal cracks like stress, overwhelm, or distraction, and you’re ready to take control with proven best practices.

My Approach:

I coach with a no-BS, direct style. Using sharp questions, I challenge your thinking, nurture well-being, and build accountability with proven best practices—mastering presence, awareness, crafting, and focus—to cut through noise, act decisively, and reclaim agency.

How It Happens:

I deliver 1-to-1 coaching via virtual sessions—45 minutes of focused progress. Using proven best practices, it’s designed to clarify thinking, maintain momentum, and drive meaningful action.

Pricing

I believe coaching should be accessible and reflect its value. I offer a flexible pricing model tailored to your circumstances and goals, ensuring fairness and impact. We’ll discuss options during your free discovery call. Sessions are 45 minutes, Monday to Friday, 8:30 AM to 6 PM GMT (based on availability), with pricing exclusive of VAT and customized to you.

Next step:

Ready to take control? Reach out for a free discovery call. Not ready? Your choice.

Start Your Coaching Journey

---

Elevate Events with Brad

Who It’s For:

You’re a business leader rallying a team for a strategy session, client symposium, or big meeting that must succeed. You want your people to shine, not falter, and ensure no outsiders hijack the spotlight.

My Approach:

I coach you to empower your team to plan and lead events that deliver—strategy-first, no chaos. Using proven best practices for efficient execution, I blend project management precision and consulting insight to guide you behind the scenes. We’ll craft a plan to hit your goals, then prepare your team to execute with confidence.

How It Happens:

This is bespoke—tailored to your event, team, and stakes. I begin with a free discovery call to assess your needs. Then, I design a coaching plan with group calls and virtual 1-to-1 sessions, using proven best practices to equip you to lead your team to success.

Pricing:

Every event varies, so pricing is custom. Post-discovery call, I’ll propose a plan—ranging from a few sessions to a deeper dive, tailored to your needs. No one-size-fits-all; it’s crafted for you.

Next step:

Have an event that must succeed? Book a free discovery call. Let’s make it happen—or move on if it’s not right.

Book a Free Discovery Call for Your Event

Who is Brad?

I’m Brad Allen—an accredited coach, author of No BS! The Art of Agency, and seasoned professional with over 20 years of industry experience. I guide individuals through life’s demands with proven best practices—mastery in presence, awareness, crafting, accountability, and focus—and support business leaders in empowering teams for high-stakes events. My no-BS, strategic approach stems from consulting, project management, and real-world leadership.

What I Do:

Since 2014, I’ve coached individuals worldwide, helping them navigate life’s messy realities—stress, overwhelm, imbalance, demotivation, and distraction. Free from organizational bias, I challenge and support with a no-BS approach, delivering quantifiable results: 1-to-1, I help you reclaim agency with proven best practices; for events, I guide business leaders to empower teams to nail goals and shine (see blog, The Anatomy of Coaching, for details).

Why It Matters:

Thriving amid life’s demands matters—and I’m the coach who makes it happen. For 1-to-1, I dive into your world, challenge your thinking, and foster accountability with proven best practices. For events, I guide business leaders to transform teams into leaders who deliver—strategy-first, no fluff.

My Stats:

Client Profile: Individuals from diverse backgrounds and levels.

• 2250+ hours 1-to-1 coaching
• 450+ Clients coached
• 550+ hours in facilitation
• 130,000+ words published
• 50+ Blog posts

Education:

• Adv Dip - Personal and Executive Coaching (Kingstown College, Dublin)
• MBA (Smurfit / University College Dublin)
• BSc (Curtin University, Perth)

Certs:

• Individual Team Coaching Accreditation, Foundation (European Mentoring and Coaching Council)
• European Individual Accreditation, Practitioner (European Mentoring and Coaching Council) (Certificate) (Click here for further information)
• Certified for Psychometric Testing (The British Psychological Society)

Sectors: Construction, Education, Energy, Environment and Sustainability, Finance, Hospitality, Insurance, Life Sciences, Local & National Government, Mining, Oil & Gas, Retail, Standardisation, and Technology. Across these, I support individual and team evolution.

Corporate Life: I’ve driven tech adoption, sold and designed IT solutions, and led projects with real-world experience—grounded in proven best practices, not just theory.

How I Roll:

I’m a sharp listener—empathetic, curious, and adept with complexity. Highly organized and perceptive, I call it as I see it, relying on data, facts, and real-world evidence. My strengths—creativity, honesty, persistence—help you cut through noise and master personal growth or team success with proven best practices.

What Drives Me:

I believe you must own your path—no one hands it to you. I value respectful connection, openness, and growth through curiosity and grit. My proudest win? Balancing life’s demands to reclaim fitness, focus, and advancement, guided by proven best practices.

What Clients Say:

• “Brad takes my verbal vomit and turns it into gold, every session.”
• “Before coaching, I’d never have tackled this with confidence.”
• “Sharp questions hit the spot—energized and moving forward.”
• “I share more, listen better, and tackle tough calls now.”
• “Great tools for my kit bag—practical and spot-on.”
• “Hugely valuable—another epiphany.”
• “Optimistic about life goals after this.”
• “A game-changer—I’m better because of Brad.”

Perform Better with Better Outcomes

Individuals and business leaders partner with me to reclaim agency and master their path. Ready? Reach out.

---

• Connect with Brad on LinkedIn®

---

Books

No BS! The Art of Agency

Step into a life where your story is uniquely yours, yet often dictated by an invisible script. This book is your rebellion manual in a world where self-censorship and compliance with bogus regulations is the norm. It's a guide for those who dare to challenge, to live genuinely, and to resist the conformity that subtly shapes our lives.

Explore methods to heighten self-awareness while navigating the maze of modern expectations. It offers a blueprint for those seeking to break free from the script, even when the rules defy logic and common sense. Sharpen your aim in a world where sometimes, the most rebellious act is to think for yourself.

Audio | Audiobook | Narrated version

Available soon.

ebook:

Paperback

---

The coaching corner pieces can be found here.

Contact Brad